Meet Optidan Core: Designed for Speed. Engineered for Retail Performance.
Founded in Sydney and built for global scale, Optidan Core is the foundation of everything we do. It’s the technology layer driving speed, scale, and consistency for enterprise retailers competing in the new era of AI-driven commerce.
At its heart, Optidan Core is where optimisation never sleeps. The name Optidan comes from our belief that retailers deserve technology that can Optimise Day and Night, keeping performance, discovery, and visibility in motion across the digital shelf, 24/7.
The Story Behind Optidan Core
When we launched Optidan, we saw the same pain points everywhere — retailers drowning in data, product feeds, and SEO fixes that couldn’t keep pace with change. Rankings dropped. Conversions stalled. Teams were stuck in manual workflows while the world of AI search raced ahead.
Optidan Core was built to change that. It unifies product data, automates optimisation at scale, and delivers structured, search-ready content faster than human teams ever could. Powered by AWS, Google Cloud, NVIDIA, and OpenAI, it combines world-class infrastructure with retail insight earned on the front lines.
“We built Optidan Core to give retailers a foundation that performs as hard as they do,” says JP Tucker, Founder of Optidan.
“When you’re managing thousands of SKUs across multiple platforms, you can’t afford inconsistency or lag. Optidan Core turns every update into a performance gain — automatically, intelligently, and at scale.”
Integrations That Work Like Retailers Do
Optidan Core connects directly with the platforms that power retail — Shopify, WooCommerce, Magento, and enterprise systems like CMS, DAM, and PIM tools. No disruption, no replatforming — just seamless integration that fits around existing workflows.
Every image optimisation, metadata sync, and content rewrite flows from your source data to live pages in real time. The result: faster site updates, stronger visibility, and an ecosystem that continually improves itself.
Experience That Drives Innovation
Optidan’s leadership team brings deep experience across retail, ecommerce, and technology. Founder JP Tucker spent over a decade managing national accounts for Dell, GSK, and Beiersdorf before launching Hello Drinks — a seven-figure marketplace that became one of Australia’s top online liquor retailers.
That journey shaped Optidan’s philosophy: build once, scale infinitely. Backed by a network of senior advisors, engineers, and retail specialists, Optidan combines enterprise-grade insight with startup agility, ensuring every innovation is grounded in performance and practicality.
Powered by Performance
Optidan Core isn’t just automation. It’s intelligent optimisation that adapts in real time to shifts in demand, data, and discovery. Whether it’s AI search engines like ChatGPT, Perplexity, or Google SGE, or traditional search, Optidan Core keeps retailers visible everywhere customers are looking.
- Speed: Execute content workflows in hours, not weeks.
- Scalability: Manage 500 to 50,000 SKUs with consistent precision.
- Flexibility: Integrate with any retail system or data feed.
- Stability: Always-on performance — optimisation that never pauses.
We’ve been speaking with retailers across Australia about the shift toward AI driven discovery, and the message is consistent. Product data is becoming one of the biggest performance levers inside ecommerce.
Techday recently covered this shift in their feature on the Optidan Core launch, exploring how structured product data is becoming essential for retailers preparing for AI led search.
The Quest: Always Optimising, Always Advancing
We call it the QUEST, with our ongoing mission to help retailers stay ahead in the era of agentic AI and intelligent discovery. Optidan Core is the embodiment of that mission. It’s how we test, evolve, and deliver results that grow stronger over time.
“We didn’t set out to build another SEO tool,” says JP Tucker.
“We set out to build the backbone of retail optimisation, a system that learns, evolves, and supports teams around the clock. Optidan Core makes that possible.”
Powered by Leading AI and Cloud Infrastructure
Optidan Core runs on enterprise-grade partners and platforms:
- AWS: Global-scale infrastructure built for speed and reliability.
- Google Cloud: Secure, intelligent data management at enterprise level.
- NVIDIA: Advanced processing power for continuous optimisation.
- OpenAI: Generative intelligence that powers content precision and quality.
Together, these technologies deliver continuous performance, keeping Optidan Core fast, reliable, and ready for whatever comes next.
From Sydney to the World
Optidan Core was built in Sydney, designed for the world. It reflects our journey from retail founders to technology builders, people who understand the challenges of growth because we’ve lived them.
Designed for speed. Engineered for retail performance.
Book a discovery call to see how Optidan Core powers enterprise retail in the age of AI commerce.
