Optidan research and commentary is regularly cited by leading ecommerce, retail and technology publications, covering AI search, product data quality, and digital shelf performance
Join Optidan co-founder JP Tucker and Anna Samkova as they discuss how AI agents are reshaping online retail discovery, and how brands can stay visible in the age of Agentic Commerce.
Anational analysis of over 800 Australian online retailers has revealed that 85 percent of product pages do not meet baseline standards for…
The shift toward AI driven discovery has made this problem impossible to ignore. Platforms like Google, ChatGPT and Perplexity no longer rely on traditional search patterns.
Analysis of 800+ Australian retailers shows most product content fails to meet AI and search discovery standards, limiting visibility and increasing acquisition costs.
Optidan, an Australia-based specialist in AI-driven SEO solutions, has recently published a report offering fresh insights into the Australian…
“Just because it reads well, doesn’t mean it indexes well’’. – JP Tucker
AI search is reshaping retail faster than most teams realise. What began as a curiosity with ChatGPT has now evolved into a new discovery…
AI search is accelerating faster than most retail teams realise. What started as a conversational interface has become a discovery engine reshaping how …
AI search didn’t arrive all at once. It started quietly with ChatGPT, and now it’s reshaping how retail discovery, relevance, and visibility really work.
AI search is reshaping retail faster than most teams realise. What started as experimentation with ChatGPT has evolved into a new discovery layer, one that interprets intent…
Agentic search is no longer experimental. It has become a core discovery layer shaping how retail products are surfaced, compared, and selected.
We’re available for expert commentary on Agentic Commerce, AI search optimization, and product data quality. Contact our media team for interviews, quotes, or additional information.
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Optidan helps ecommerce retailers transform and optimise product feeds, category pages, and brand content at enterprise scale. By standardising and enriching product data, Optidan supports consistent discovery, stronger brand control, and site-wide performance across large online catalogs.